Tuesday, February 14, 2012

Rhetorical Ad

This advertisement shows that everyone in the family can enjoy Campbell’s Soup. It isn’t just for adults or just for children. There is a mom, a dad, and their child looking at the Campbell’s soup that is cooking on the stove. They say that it looks good, listens good, and smells good, and it’s good. This means that everything about this soup is good. There isn’t anything wrong with the soup, it is perfect. Under the looks good it says “see how brightly tempting!”  Under the listens good it says “hear it bubble softly!” Also under the smells good it says it says “catch a fragrant whiff!”  Some women say that Campbell’s Soup is a meal all and itself. I don’t think it is, I think you can make some really good meal that everyone in the family will like. There is many meals you can make with this soup that will make everyone happy. I think the tone is happy and excited. They are all happy because they all love this soup and it brings them together as a family. They are also excited because they are going to have something they all like and they are spending time together.
I think the message is to buy this produce because everyone in the family will like it and it brings the family closer together. The audience this advertisement targets is everyone. Everyone will love this soup no matter your age or gender. Everyone values time with their families, because these days families don’t spend enough time together. Mothers and fathers both work, and many work five or more days a week. Any time families can get all together to eat for a meal is special. This ad emphasizes this because everyone in the family says something good about the soup. Also they are all smiling and look so happy. I think this advertisement is effective to its audience because it shows how happy the family is about the soup. This is how this advertisement fits in with family.

1 comment:

  1. A good choice of ad! And this is not a bad start, but could use more development (a more complete description of the picture, for example, plus explanation of what it says in text and how that connects to the image).

    In places you get off track of analyzing the actual ad, into outside info about families not spending time together, etc., and in first para. esp. there is some repetition.

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